Holey Moley
When Holey Moley teed off in Brisbane back in 2016, we were there from day one - creating the brand, shaping the tone of voice, and crafting an entire universe of weird, wild, and unforgettable fun.
We handled the full branding, design and marketing suite: from logos to launch campaigns, uniforms to merch, and cocktails to copywriting. We led the photo shoots, directed the TV ads, and came up with most of the holes - over 400 of them, and counting.
It’s Australia’s best mini golf course. Par none.
Brand Photoshoot
Creative direction for a brand shoot capturing everything that makes Holey Moley a putt above the rest - bold, fun, and the ultimate place for good time.
Brand Campaign
Like golf, but fun. Our 2017 campaign teed off across Australia illustrated by the legendary Stuart McLachlan
Holey Moley Masters
A collage-style campaign for the inaugural Holey Moley Masters - a nationwide mini golf championship like no other.
'Mini Golf, Mini People' Campaign
Mini golf, mini people. It just makes sense. 2016 brand campaign rolled out across all venues.
Course Holes
Can’t play mini golf without a course. Some of our favourites in the flesh.
Outdoor Campaign
We took things retro and went bolder and brighter for the launch of the Holey Moley venue that teed off in Bakehouse.
HIJINX HOTEL
We helped bring Hijinx Hotel to life from the ground up - naming the brand, shaping its surreal tone of voice, and building an entire world of puzzle-filled rooms, twisted nostalgia, and unapologetic fun. We created the brand identity, campaign look and feel, web and social content, merch, signage, uniforms, and even the in-room challenges themselves.
We wrote everything from cocktail menus to cryptic clues. We led the art direction across the venue, curating hundreds of pieces of art, props and toys to create a fully immersive, story-driven fever dream. It’s weird, it’s wonderful - and one of the most creatively unhinged things we’ve ever done.
Part game, part immersive art installation, all chaos. A peek inside the weird world we helped create, one room at a time with more Easter eggs than a chocolate factory.
Strike Bowling
Strike isn’t your average bowling alley - it’s 16 venues (and counting) packed with bowling, karaoke, escape rooms, laser tag, and a whole lot of loud.
We’ve been rolling with Strike for 12 years - helping reshape the tone of voice and look and feel, and evolving it ever since. We’ve created campaigns across every channel: TVCs, radio, digital, print, social, in-venue and events. We’ve activated at festivals, designed staff uniforms and bowling shoes. We once floated a guy three stories high using nothing but helium balloons (and a very nervous legal team).
If it’s been seen, worn, heard, booked or bowled - chances are we made it.
Brand Campaign
Strike asked us to prove they’re more than just a bowling bar. Challenge accepted.
EOFY Campaign
One of our favourite EOFY campaigns
Outdoor Campaign
Strike needed an outdoor campaign for their new venue in Macquarie…
Christmas Campaign
Each year, Strike asks us to tackle their Christmas campaign and we reckon 2019’s just might be one of our favourites to-date.
Christmas Campaign
Our 2017 Christmas campaign for Strike.
Archie Brothers
What do you get when you mash up a nostalgic arcade, a twisted carnival, and a cocktail bar? Archie Brothers Electric Circus. We named it, branded it, gave it a voice, and built a world around it. From designing game tickets and merch to naming every cocktail, burger and boozy shake, we went all-in.
We led campaigns across social, digital, and in-venue, creating content that felt as wild as the place itself. Equal parts sideshow and speakeasy, Archie Brothers is chaos with a cherry on top
Brand Photoshoot
Roll up! Roll up! The Electric Circus is in town.
Brand Campaign
Our brand launch campaign for Archie Brothers! Our fabulous freak show was brought to life with the incredible illustrations of Sandra Eterovic.
Launch Campaign
Our launch campaign for Archie Brothers’ Melbourne venue. Photography by Jason Ierace.
EOFY Campaign
Our EOFY campaign for Archie Brothers’ Melbourne venue. Artwork by Vanessa Dell.
Christmas Campaign
It’s always a treat to work on a Christmas campaign for somewhere as exuberant as Archie’s. The party of your childhood dreams, the cocktail bar of your adult ones.
Showreels
Animations and videos. We make ‘em. Below are some snippets of some things we’ve worked on. If you would like to talk to us about getting a video or animation made for you, you can hit us up HERE.
Animation Showreel
A look at some of our animated work from the past few years - from teaching kids about handwashing and trampoline etiquette, to exterminating cartoon germs for the Department of Health (RIP Brian), to explaining thunderstorm asthma and pollen season in under 60 seconds. We’ve helped Singapore learn how to mini golf, brought Strike Bowling’s lanes to life, and made Victoria a little bit healthier along the way. Educational? Yes. Entertaining? Always.
Video Showreel
A peek at some of our favourite video projects - from wild Holey Moley campaigns and people hurling themselves down bowling lanes, to May the 4th lightsaber chaos and brand films for Australia’s biggest trampoline park. We’ve made meaningful work for the Department of Health, and something beautifully crafted for a local furniture maker. Every project brought its own challenge - and a whole lot of fun.
Juke’s karaoke
When Funlab approached us and said they wanted to bring a new beat to karaoke, we knew we were going to have to belt out a hell of a branding job. Juke’s Karaoke Bar opened its first set of doors at Melbourne’s Crown Casino in June 2019. We named it, branded it, tone of voiced it, launch campaigned and social media’d it and now it’s slid on into town, complete with sleek ‘70s finishes and a menu you haven’t seen this side of Aunt Sonia’s infamous swingers parties stories.
If you’re ready to roll, just pick your little ditty and pour in your heart and soul.
Venue Interior and Brand Photoshoot
Sleek 70s finishes, disco balls, and all the colours of the ‘bow. It’s a tactile, textural, delicious delight. Girls on film (got your picture). Boys on film. Art direction and One Direction for a Juke’s brand shoot.
Outdoor Launch Campaign
Can’t have karaoke without a cracker list of well-known lyrics. Our launch campaign focused on some of the most famous lines around that would entice people to get down to Crown.
Social Media Launch Campaign
Iconic songs, sonic icons. A social media launch competition encouraging people to take a punt at the animated song title.
Brand Photography
Fondue? We fondid. Art direction for the most 70s snacks we’ve seen since, well, the 70s.
Department of Health & Human Services
We’ve worked on over a hundred projects with the Department of Health and Human Services - from public service announcements and explainer animations to poster campaigns, interviews, and short doco-style videos. Every one has been a challenge. And a delight.
One of our favourites? An animation on food safety that let us have a little fun. Enter Brian, Bobby, Billy and Bernie - a germy, loveable gang of bacteria who just want to crash your lunch. (The animation’s also available in Arabic, Vietnamese, and Simplified Chinese. Fancy that.)
Sky Zone
Australia’s biggest trampoline park? Yep, we’re in. From soaring taglines to bouncy TVCs, high-flying radio ads to animated explainer videos, we’ve helped Sky Zone bring the energy across every channel.
We’ve worked on campaigns, activations, social content and more - all designed to capture that feeling of lift-off and land the brand with serious impact. Anti-gravity goodness, delivered with style (and a soft foam pit landing).
Brand Video
Dip, dive, dodge, duck. Flip, flop, drop. We put together a video to showcase Sky Zone - Australia’s biggest trampoline park. They’ll have you bouncing off the walls. Literally.
Print Campaign
Copy and creative direction for a Sky Zone print campaign.
People with Asthma
After the tragic thunderstorm asthma event in November 2016 that claimed 10 lives, there was an urgent need to raise public awareness about the condition - what causes it, when it strikes, and how to stay safe. We worked with the Department of Health and Human Services to create clear, accessible messaging across video, animation, and print to help make sure Victorians were better informed - and better prepared.
Early Years Posters
We’ve collaborated with the Department of Education and Healthy Together Victoria on a range of projects - but one of our favourites took us off the screen and back to basics, with a good old-fashioned dose of analogue cut-and-paste creativity. Scissors, glue, and a lot of heart. Just the way we like it.
Who's Your Daddy?
Nine months of peace of mind - for the price of a beer.
Who’s Your Daddy is the iPhone app for first-time dads (and mums) navigating pregnancy without the jargon. Funny, relatable, and actually useful, it gives weekly updates and daily tips in plain English (no medical dictionary required).
It hit #1 in Australia’s Lifestyle charts and was named Apple’s App of the Month. Proof that pregnancy guides don’t have to be boring - or written by robots.
B.lucky & Sons
Part vintage arcade, part cocktail bar, part mysterious fortune factory - B. Lucky & Sons is a brand we helped bring to life with our friends at Funlab. We crafted the look and feel, shaped the tone of voice, directed ad campaigns, and led photo shoots to capture its curious charm.
It’s the tip-toppiest spot to try your luck, sip a negroni, and win a prize you definitely don’t need (but absolutely want).
B.Lucky x Nike x Studio Yeah
We worked with Bespoke to create Nike Air Max Ones that reflected the eclectic electric chaos of B. Lucky & Sons.
Neon Branding
Our suite of neon for B Lucky.
Contact Us
Hello!
WHAT WE DO:
Advertising | Animation | Experiences | Apps | Art Direction | Branding | Copywriting | Film | Illustration | Print | Social Media | Web Design
WHO WITH:
Funlab | Holey Moley | Hijinx Hotel | Juke’s | Department of Health & Human Service | B. Lucky & Sons | Strike Bowling | Transdev | Department of Justice | Sky Zone | Cancer Council | PTV | Who’s Your Daddy? | Archie Brothers Cirque Electriq | Ross Thompson Furniture | National Health Practitioner Ombudsman and Privacy Commissioner | Victorian Health and Human Services